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Digital transformation for green supply chain innovation in manufacturing operations
In the digital era, green supply chain management (GSCM) is undergoing transformations
associated with innovation and performance improvements. Manufacturers adopt these …
associated with innovation and performance improvements. Manufacturers adopt these …
Twenty years of social media marketing: A systematic review, integrative framework, and future research agenda
Social media has been around for 20 years and has profoundly affected the dynamics of
interactions between companies and customers. Studies have increasingly focused on how …
interactions between companies and customers. Studies have increasingly focused on how …
The use of social media in different phases of the new product development process: a systematic literature review
Using social media is high on the list of priorities for many firms looking to enhance their
innovation performance in the different phases of the new product development (NPD) …
innovation performance in the different phases of the new product development (NPD) …
Social media and sensemaking patterns in new product development: demystifying the customer sentiment
Artificial intelligence by principle is developed to assist but also support decision making
processes. In our study, we explore how information retrieved from social media can assist …
processes. In our study, we explore how information retrieved from social media can assist …
A social media analytic framework for improving operations and service management: A study of the retail pharmacy industry
The revolution in the digital economy is forcing the retail pharmacy industry to develop new
business models to achieve operational excellence. A large amount of user-generated …
business models to achieve operational excellence. A large amount of user-generated …
[HTML][HTML] Strategic use of social media in new product development in B2B firms: The role of absorptive capacity
Abstract Business-to-business (B2B) small and medium-sized enterprises (SMEs) possess
untapped potential in leveraging social media (SM) strategically to acquire external …
untapped potential in leveraging social media (SM) strategically to acquire external …
Social media analytics and product innovation: mediating effects of knowledge exploration and exploitation competences
Purpose Prior research on business analytics has advanced substantially our understanding
of how social media analytics affect business performance. However, the specific value of …
of how social media analytics affect business performance. However, the specific value of …
Effects of social media usage on exploratory innovation, exploitative innovation and organizational agility: the moderating role of learning goal orientation
Purpose The purpose of this study is to examine the underlying mechanisms of exploitative
innovation and exploratory innovation between social media usage and organizational …
innovation and exploratory innovation between social media usage and organizational …
Unravelling the potential of social media data analysis to improve the warranty service operation
Purpose Warranty service plays a critical role in sustainability and service continuity and
influences customer satisfaction. Considering the role of social networks in customer …
influences customer satisfaction. Considering the role of social networks in customer …
Harvesting online reviews to identify the competitor set in a service business: evidence from the hotel industry
In today's global service industry, online reviews posted by consumers offer critical
information that influences subsequent consumers' purchasing decisions and firms' …
information that influences subsequent consumers' purchasing decisions and firms' …