Adopting a platform approach in servitization: Leveraging the value of digitalization

J Cenamor, DR Sjödin, V Parida - International Journal of Production …, 2017 - Elsevier
This study explores how a platform approach facilitates the implementation of advanced
service offerings in manufacturing firms. Understanding servitization through a platform …

[HTML][HTML] Servitization, digitization and supply chain interdependency

F Vendrell-Herrero, OF Bustinza, G Parry… - Industrial marketing …, 2017 - Elsevier
This study draws on literature at the intersection of servitization, digital business models and
supply chain management. Work empirically explores how digital disruption has affected …

Product–service innovation and performance: the role of collaborative partnerships and R&D intensity

OF Bustinza, E Gomes, F Vendrell‐Herrero… - R&d …, 2019 - Wiley Online Library
Treating the intersection of the strategic partnerships, R&D intensity and servitisation
literatures, this study explores empirically whether external collaborative service …

[HTML][HTML] Service growth in product firms: Past, present, and future

C Kowalkowski, H Gebauer, R Oliva - Industrial marketing management, 2017 - Elsevier
Abstract Service growth in product firms is one of the most active service research domains
and is open to a variety of conceptualizations. This article provides a critical inquiry into the …