Previous studies have paid great attention to exploring relevant issues of risk, benefits,
evaluation, co-creation, relationship quality dimensions (satisfaction and trust), and future …

The tourism sector has continuously evolved and restructured due to technological,
economic, and social transformations. Experiential tourism is an approach that takes tourists …

The omni-channel shop** phenomenon creates major challenges for brick-and-mortar
stores to remain relevant and appeal to customers. A way to counteract these challenges is …

With its origin-centric value proposition, the specialty coffee industry seeks to educate
consumers about the value of the origin of coffee and how the relationship with farmers …

Purpose The study examines the role of aesthetics in tourist satisfaction in the Ghanaian
hospitality industry. Design/methodology/approach The study is quantitative and cross …

By disentangling the static and dynamic components of a latent growth model, this study
demonstrates how tourists' mere presence may influence the evaluation of the destination's …

Purpose This study aims to examine whether consumers' lay theories of emotion play a
moderating role between self-threat and their choice of threat-co** strategies (direct …

Packaging is an important element of brand management. For a large swath of the bilingual
non-Western world, it is important to consider the effects of English versus local language on …

Purpose This study aims to develop and validate a scale for measuring online fashion brand
recognition (OFBR). Design/methodology/approach Given the existing literature on brand …

This study tested a conceptual model in which photo-sharing behavior during travel elicits
tourists' emotional state, and in turn improves evaluation of the tourism product. The …