The Internet has changed social communications and social behaviour and led to the
development of new forms of communication channels and platforms, providing …

People often share opinions and information with their social ties, and word of mouth has an
important impact on consumer behavior. But what drives interpersonal communication and …

Electronic word of mouth (eWOM) has evolved dramatically in the past 20 years, and is
substantially sha** modern consumer behaviors and altering marketing management …

Abstract The tourism in Rejang Lebong Regency provides opportunities for tourist attractions
to increase tourist visits, the high number of tourist visits to tourist attractions in Rejang …

The aim of this research is to synthesise findings from previous studies by employing weight
and meta-analysis to reconcile conflicting evidence and draw a “big picture” of eWOM …

Customer engagement marketing—defined as a firm's deliberate effort to motivate,
empower, and measure customer contributions to marketing functions—marks a shift in …

Our paper explores how individual customers' promoter scores are linked to their electronic
word-of-mouth (e-WOM) behaviour under different cultural contexts. We conducted two …

The rapid growth of technology has given rise to a form of communication unknown to the
business world ie “electronic word of mouth”(e-WOM), which is considered to be an ideal …

Unlike general e-business, e-commerce livestreaming innovatively enables anchors to use
instant social functions to communicate with viewers and present products in more vivid …

Because e-WOM is one of the useful digital marketing elements for any organization, a
better understanding of its process will help individuals take more advantage of this concept …