Relationship marketing in consumer markets–rhetoric or reality?
Relationship marketing (RM) was conceived as an approach to industrial and service
markets, and was considered inappropriate in other marketing contexts. Recently, however …
markets, and was considered inappropriate in other marketing contexts. Recently, however …
The space between us: A social-functional emotions view of ambivalent and indifferent workplace relationships
Workplace relationships are a cornerstone of management research. At the same time, there
remain pressing calls for work relationships to be front and center in management literature …
remain pressing calls for work relationships to be front and center in management literature …
[BOOK][B] Satisfaction: A behavioral perspective on the consumer: A behavioral perspective on the consumer
RL Oliver - 2014 - taylorfrancis.com
Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer
Satisfaction, this is the definitive text on the meaning, causes, and consequences of …
Satisfaction, this is the definitive text on the meaning, causes, and consequences of …
Factors influencing the effectiveness of relationship marketing: A meta-analysis
Relationship marketing (RM) has emerged as one of the dominant mantras in business
strategy circles, though RM investigations often yield mixed results. To help managers and …
strategy circles, though RM investigations often yield mixed results. To help managers and …
Investments in consumer relationships: A cross-country and cross-industry exploration
K De Wulf, G Odekerken-Schröder… - Journal of …, 2001 - journals.sagepub.com
This research, investigating retailer–consumer relationships, has three distinct intended
contributions:(1) It shows that different relationship marketing tactics have a differential …
contributions:(1) It shows that different relationship marketing tactics have a differential …
Embeddedness in the making of financial capital: How social relations and networks benefit firms seeking financing
B Uzzi - American sociological review, 1999 - journals.sagepub.com
I investigate how social embeddedness affects an organization's acquisition and cost of
financial capital in middle-market banking—a lucrative but understudied financial sector …
financial capital in middle-market banking—a lucrative but understudied financial sector …
Understanding the customer base of service providers: An examination of the differences between switchers and stayers
Creating and maintaining customer loyalty has become a strategic mandate in today's
service markets. Recent research suggests that customers differ in their value to a firm, and …
service markets. Recent research suggests that customers differ in their value to a firm, and …
Customer benefits and company consequences of customer-salesperson relationships in retailing
KE Reynolds, SE Beatty - Journal of retailing, 1999 - Elsevier
Building customer relationships is a top priority in many firms. This study examines the
benefits customers receive from relationships with clothing/accessories salespeople. We …
benefits customers receive from relationships with clothing/accessories salespeople. We …
Retail relationships and store loyalty: a multi-level perspective
G Macintosh, LS Lockshin - International Journal of Research in marketing, 1997 - Elsevier
An important factor in retail store loyalty is interpersonal relationships between retail
salespeople and customers. However, relationships can also exist at the person-to-store …
salespeople and customers. However, relationships can also exist at the person-to-store …
Refining virtual co-creation from a consumer perspective
J Füller - California management review, 2010 - journals.sagepub.com
In this time of wikis, social networks, and user-generated content por-tals, terms such as
crowdsourcing, 1 co-creation, 2 user innovation, 3 vir-tual customer integration, 4 and open …
crowdsourcing, 1 co-creation, 2 user innovation, 3 vir-tual customer integration, 4 and open …