Creating and communicating customer value is the basis of business-to-business marketing.
In recent years, our understanding of the value construct and the communication of customer …

Research question The number of studies dealing with digital innovation in sport marketing
has increased rapidly in recent years. These studies address the global phenomenon of …

As a powerful means of theory building, conceptual articles are increasingly called for in
marketing academia. However, researchers struggle to design and write non-empirical …

Recognizing the rapid advances in sales digitization and artificial intelligence technologies,
we develop concepts, priorities, and questions to help guide future research and practice in …

This precise study performed a focalized investigation to examine the association of
environmental effects, new product development performance, superior customers' value …

Suomella on edessään historiallisen suuri haaste. Kuinka käännetään eilisen menestyksen
taannut tuotantolähtöinen ajattelu siihen, millä tänään kilpaillaan: asiakaskokemukseen ja …

Digital transformation is among the most pervasive forces disrupting business models
across every industrial sector. While prior research has explored the digital transformation of …

Purpose Recent technological and digital developments have opened new avenues for
customer data utilization in insurance services. One form of this data transformation is …

The transition toward the sustainability-driven circular economy is emerging across global
markets. The circular economy refers to a regenerative and restorative economic system that …

Abstract Information and communication technology (ICT) plays a vital role in sustaining
social businesses. However, little is known about how a mobile app can be a catalyst for …