The social media Infodemic of health-related misinformation and technical solutions -
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Dual system and dual process views of the human mind have contrasted automatic, fast, and
non-conscious with controlled, slow, and conscious thinking. This paper integrates duality …

In a global marketplace, customers are often unaware of the exact sources of the products
they purchase and consume. To address this lack of awareness, blockchain technology can …

The coronavirus pandemic has seen a marked rise in medical disinformation across social
media. A variety of claims have garnered considerable traction, including the assertion that …

Purpose This paper aims to clarify the mechanism by which heuristics influences the
investment decisions of individual investors, actively trading on the Pakistan Stock …

Although online consumer reviews (OCRs) have helped consumers to know about the
strengths and weaknesses of different products and find the ones that best suit their needs …

Corporate social responsibility (CSR) positively impacts relationships between firms and
customers. Previous research construes this as an outcome of customers' warm glow that …

Why are some firms more successful at introducing radical product innovations than others?
Following Schumpeter (1942), many researchers have suggested that firm size is the key …

Previous research on word of mouth (WOM) has presented inconsistent evidence on
whether consumers are more inclined to share positive or negative information about …

This article investigates risk perceptions associated with pleasure travel. Psychophy sical
scaling methods and multivariate analysis identified three basic dimensions of perceived …