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Map** the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis
In this study, we use bibliometric analysis and systematic review to analyze electronic word-
of-mouth (eWOM) research. Our findings show that the research has grown a lot in terms of …
of-mouth (eWOM) research. Our findings show that the research has grown a lot in terms of …
A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention
This research develops a conceptualized model that illuminates the role of luxury
perceptions in explaining consumer engagement in social media WOM and luxury purchase …
perceptions in explaining consumer engagement in social media WOM and luxury purchase …
Four decades of negative word‐of‐mouth and negative electronic word‐of‐mouth: A morphological analysis
Customers voice their negative brand experiences to their family and friends in the form of
negative word‐of‐mouth (NWOM). Web 2.0 enables the sharing of NWOM in electronic …
negative word‐of‐mouth (NWOM). Web 2.0 enables the sharing of NWOM in electronic …
[HTML][HTML] Positive and negative word of mouth (WOM) are not necessarily opposites: A reappraisal using the dual factor theory
Prior research has not systematically investigated the enablers and inhibitors in conjunction
to measure consumer behavior toward mobile wallets (m-wallets), focusing either on the …
to measure consumer behavior toward mobile wallets (m-wallets), focusing either on the …
How pre-adoption expectancies shape post-adoption continuance intentions: An extended expectation-confirmation model
Extant research examines the factors that cause the initial adoption of digital technologies,
like mobile wallets, with limited focus on post-adoption behaviours. This work proposes a …
like mobile wallets, with limited focus on post-adoption behaviours. This work proposes a …
[HTML][HTML] Understanding the link between net promoter score and e-WOM behaviour on social media: The role of national culture
G Agag, BA Durrani, ZH Abdelmoety, MM Daher… - Journal of Business …, 2024 - Elsevier
Our paper explores how individual customers' promoter scores are linked to their electronic
word-of-mouth (e-WOM) behaviour under different cultural contexts. We conducted two …
word-of-mouth (e-WOM) behaviour under different cultural contexts. We conducted two …
The post-adoption behavior of internet banking users through the eyes of self-determination theory and expectation confirmation model
S Rahi, MM Othman Mansour… - Journal of Enterprise …, 2021 - emerald.com
Purpose In this era of digital technology, the banking sector has revolutionized its operations
by using web-based Internet banking services. However, the success of these financial …
by using web-based Internet banking services. However, the success of these financial …
[HTML][HTML] Barriers and paradoxical recommendation behaviour in online to offline (O2O) services. A convergent mixed-method study
Mobile apps offering online to offline (O2O) services act as aggregators providing interface
for delivery of required products and services at a preferred location. Despite offering …
for delivery of required products and services at a preferred location. Despite offering …
Word-of-mouth engagement in online social networks: Influence of network centrality and density
This paper investigates the effect of network centrality and network density on the propensity
to engage in positive and negative eWOM, using social networks usage as a moderating …
to engage in positive and negative eWOM, using social networks usage as a moderating …
Examining the impact of service robot communication styles on customer intimacy following service failure
J Park, JW Yoo, Y Cho, H Park - Journal of Retailing and Consumer …, 2023 - Elsevier
With the growing use of robots in the service industry, service failures have increased. This
study applies the Communication Accommodation Theory to examine how robot employees' …
study applies the Communication Accommodation Theory to examine how robot employees' …