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Network management in the era of ecosystems: Systematic review and management framework
L Aarikka-Stenroos, P Ritala - Industrial marketing management, 2017 - Elsevier
Abstract Business-to-business (B2B) and business network scholars have begun adopting
an “ecosystem” approach to describe the increasing interdependence and co-evolution of …
an “ecosystem” approach to describe the increasing interdependence and co-evolution of …
[HTML][HTML] Market innovation: A literature review and new research directions
N Sprong, PH Driessen, B Hillebrand… - Journal of Business …, 2021 - Elsevier
Over the past three decades, a rapidly expanding academic literature has investigated how
new markets are created and how existing markets are transformed, phenomena this article …
new markets are created and how existing markets are transformed, phenomena this article …
The associations among market orientation, technology orientation, entrepreneurial orientation and organizational performance
R Masa'deh, J Al-Henzab, A Tarhini… - … An International Journal, 2018 - emerald.com
Purpose The purpose of this paper is to explore the relationship between three variables of
strategic orientation (market orientation, technology orientation entrepreneurial orientation) …
strategic orientation (market orientation, technology orientation entrepreneurial orientation) …
Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspective
M Yang, P Gabrielsson - Industrial Marketing Management, 2017 - Elsevier
Abstract Knowledge of how entrepreneurial marketing is conducted in industrial markets is
currently rather weak. This study explores the marketing decision-making process of …
currently rather weak. This study explores the marketing decision-making process of …
When and how to implement design thinking in the innovation process: A longitudinal case study
Y Cai, J Lin, R Zhang - Technovation, 2023 - Elsevier
Abstract Design thinking is viewed as an attractive approach to fostering innovation. Interest
in this area has increased significantly in recent years, and an increasing number of firms …
in this area has increased significantly in recent years, and an increasing number of firms …
How to manage innovation processes in extensive networks: A longitudinal study
L Aarikka-Stenroos, E Jaakkola, D Harrison… - Industrial marketing …, 2017 - Elsevier
In this paper, we examine the managing of the full innovation process, from visioning to
commercialization, in extensive networks. By drawing on the IMP, strategic network, and …
commercialization, in extensive networks. By drawing on the IMP, strategic network, and …
[HTML][HTML] Changing the market for a sustainable innovation
O Keränen, T Lehtimäki, H Komulainen… - Industrial Marketing …, 2023 - Elsevier
The development and diffusion of sustainable innovations are of interest to various public
and private sector actors. The diffusion of sustainable innovations into value networks …
and private sector actors. The diffusion of sustainable innovations into value networks …
Market-sha**: navigating multiple theoretical perspectives
S Nenonen, K Storbacka - AMS review, 2021 - Springer
There is an increasing managerial and scholarly interest in the agential efforts of firms,
consumers, public actors, and various collectives to influence market formation and …
consumers, public actors, and various collectives to influence market formation and …
The role of a central actor in increasing platform stickiness and stakeholder profitability: Bridging the gap between value creation and value capture in the sharing …
P Laczko, D Hullova, A Needham, AM Rossiter… - Industrial Marketing …, 2019 - Elsevier
To survive and prosper, firms need to be able to capture the value they create. The role of
the central actor in develo** a viable multi-stakeholder platform resides in its ability to …
the central actor in develo** a viable multi-stakeholder platform resides in its ability to …
[HTML][HTML] Commercialization of disruptive innovations: Literature review and proposal for a process framework
JN Cubero, SA Gbadegeshin, C Consolación - International Journal of …, 2021 - Elsevier
The challenges of disruptive innovations have gained significant attention from both
academics and practitioners, commercialization being one of the most critical phases. At the …
academics and practitioners, commercialization being one of the most critical phases. At the …