The emergence of artificial intelligence technologies, such as recommendation agents,
presents new challenges and opportunities for marketing. Recommendation agents assist …

Research background: Consumers frequently exchange personal data for limited benefits
from digital services, despite privacy concerns. This data enables digital providers to tailor …

In-store technologies can enhance shop** experiences but also might raise privacy
concerns. Communication could alleviate these concerns, or it might trigger or exacerbate …

Purpose In the paradox of personalized services and privacy risks, what factors influence
users' decisions is considered an interesting issue worth exploring. The current study aims …

This research developed a theoretical framework based on the uses and gratification theory
to investigate the intention to continue usage of Health and Fitness Apps (HFAs). In addition …

On Instagram, new trends in communication strategies are emerging. An increasing number
of luxury brands struggle to attract consumers' interest in the digital environment through …

The COVID-19 pandemic outbreak has impacted the tourism industry at the global level for
years. The UNWTO (2020) reported that COVID-19 led to a fall of 180 million fewer …

The increasing diffusion of technology offers new possibilities to collect data from
consumers' interactions automatically. This study aims to provide a comprehensive …

There is a gap between intention and action that people experience when faced with
protecting their digital data privacy. Known as the privacy paradox, it is the idea that what a …

To promote tourism recovery and growth, it's crucial to comprehend the factors influencing
travel intention amid epidemic threats like COVID-19. Grounded in the uses and …