Marketing strategy is a construct that lies at the conceptual heart of the field of strategic
marketing and is central to the practice of marketing. It is also the area within which many of …

Over two decades ago, William Ocasio introduced the attention‐based view (ABV) of the firm
with a powerful argument: firm‐level behaviour is the result of the situated distribution and …

​ Didaktisch gekonnt aufbereitet stellen Georg Schreyögg und Daniel Geiger Konzepte und
Methoden zum Verständnis der Probleme der Organisationsgestaltung und zur Entwicklung …

This essay is a provocation to debate. I argue that work in organization and management
studies addressing how to theorize and construct 'good'theory is inherently masculinized …

Consumer-facing corporations have started setting ambitious circular economy goals.
However, it is unclear what innovators in corporations do to help meet these targets. The …

The “co-creation” label has proliferated over the past decade. With little consensus on what
“co-creation” is, we offer a novel, unifying perspective by anchoring its theorization in …

Incidental consumption of news on social media has risen in recent years, particularly
among young people. Previous studies have characterized what the main dimensions and …

Social Change in a Material World offers a new, practice theoretical account of social
change and its explanation. Extending the author's earlier account of social life, and drawing …

This is the first paper in a series of two that synthesizes, compares, and extends methods for
causal inference with longitudinal panel data in a structural equation modeling (SEM) …

Names: Hui, Allison, editor.| Schatzki, Theodore R., editor.| Shove, Elizabeth, 1959–editor.
Title: The nexus of practices: connections, constellations and practitioners/edited by Allison …