Rapid urbanization has introduced new pollution challenges, with visual pollution becoming
particularly prominent. This type of pollution affects both the visual environment and public …

The purpose of this study is to analyze the effect of emotional advertising on driver behavior
and to investigate whether emotional advertising changes drivers' external attention and …

Visual pollution by outdoor advertisements (OAs) of the urban landscape in the old town of
Gniezno city (Poland) was the main aim of the presented work. For this purpose, the part of …

Featured Application Exploring the visual quality of architectural color combinations through
eye physiological feedback using eye-tracking technology. Abstract Architectural colors …

With the rapid urbanization in Malaysia, human activities have caused damage to many
waterfront areas. Efforts are being made to restore the connection between the community …

Urban visual pollution, mainly driven by outdoor advertisements, is becoming increasingly
prevalent in built environments. While urban visual pollution and outdoor advertising have …

Amidst the urban public health challenges in Malaysia, where obesity, cardiovascular
diseases, and road traffic accidents are increasing, the importance of walkability in cities is …

This paper provides a comprehensive evaluation of the current status of architectural colour
in **an through the theory of colour geography. Founded by Jean-Philippe Lenclos, colour …

This study aims to determine the visual pollution of outdoor advertising in Semarang City,
especially in the city center, namely Tugu Muda with five road segments supporting the area …

The emergence of digital platforms and advancements in technology are driving changes in
the advertising market. In particular, as the Digital Out of Home (DOOH) field establishes …