M Muda, MI Hamzah - Journal of Research in Interactive Marketing, 2021 - emerald.com
Purpose In spite of the increasing organic and interactive marketing activities over social media, a general understanding of the source credibility of voluntary user-generated content …
This study examines how homophily, emotional attachment, and credibility influence the popularity of a video blogger (hereinafter referred to as vlogger) and his/her viewers' …
L Hudders, S De Jans - International Journal of Advertising, 2022 - Taylor & Francis
Women largely dominate the influencer business, and previous studies often either have focused on female social media influencers, or else matched the influencer's gender with the …
The rise of influencer marketing makes YouTube an ideal media platform to implement such marketing strategies. Many scholars consider the success of YouTube influencer marketing …
JE Lee, B Watkins - Journal of business research, 2016 - Elsevier
This study examines how video blogs (vlogs) influence consumer perceptions of luxury brands. Using para-social interaction (PSI) and social comparison theory, this study …
M Luo, JT Hancock… - Communication …, 2022 - journals.sagepub.com
This article focuses on message credibility and detection accuracy of fake and real news as represented on social media. We developed a deception detection paradigm for news …
Purpose This study aims to focus on the dynamics in influencer-consumer relationships to understand how Generation Z consumers' identification and social comparison with …
In this paper, we examine when members of underrepresented groups choose to support each other, using the context of the funding of female founders via donation-based …