Owing to the unprecedented advancements in digital technologies adopted for use in
marketing tourism, their use in tourism is expected only to gain momentum. The purpose of …

Social media and its applications are a part of daily life in Turkey and the rest of the world. In
2022, about 80.7% of Turkey's population (69.9 million people) spent an average of 8 h daily …

Purpose This paper aims to measure the intention to use digital marketing strategies to
enhance the performance of tourism business as well as the extent of digital renovation …

Consumers increasingly use intelligent personal assistants for shop**, given their
advantages of being hands-free and voice-controlled, enabling individuals to multi-task …

To better understand how behavioural intention (BI) and financial management elements
(FME) affect insurance companies' financial performance (FP), this study will examine the …

A lack of credibility in the tourism sector is becoming a social and environmental concern.
This article argues that destination source credibility as a destination-level stimulus can …

The aim of this study is to propose a conceptual framework for building destination brand
credibility. This research proposes a novel framework to explore the antecedents of …

The importance of online social networks (OSN) in tourism has been well documented in the
literature. Most OSN share common characteristics. One of them is allowing users and …

Meskipun penggunaan media sosial dalam pariwisata telah menjadi fokus banyak
penelitian sebelumnya, peranan media sosial dalam membangun merek festival pariwisata …

In the new media era, although the short-form video has become an essential tool for
destination brand marketing, few empirical studies have concentrated on how to use it to …