This paper synthesizes five decades of supply chain-related research from premier
managerially oriented marketing journals and provides a state-of-the-art integration and …

This paper reviews the following conceptual frameworks of entry mode: entry mode as a
chain of establishment, the transaction cost approach, the eclectic framework, and the …

Transaction cost theory emerged over 80 years ago yet still continues to exert an important
influence on marketing thought. In this article, I examine the past, present and future of this …

This study investigates the effect of state ownership on Chinese firms' foreign direct
investment (FDI) ownership decisions. It adopts a political perspective to extend the …

M ORE than forty years have passed since Coase's fundamental insight that transaction,
coordination, and contracting costs must be considered explicitly in explaining the extent of …

Transaction cost analysis is rapidly becoming an important theoretical paradigm in
marketing. However, the accumulation of transaction cost studies has been accompanied by …

Firms interested in servicing foreign markets face a difficult decision with regards to the
choice of an entry mode. The options available to a firm include exporting, licensing, joint …

Over the past decade, transaction cost analysis (TCA) has received considerable attention in
the marketing literature. Marketing scholars have made important contributions in extending …

This research examines the role played by the 'causally ambiguous' nature of knowledge in
the process of knowledge transfer between strategic alliance partners. Based on a cross …

During the past decade, marketing managers and scholars have focused increased
attention on buyer–seller relationships in business markets. This article contributes to the …