Modern day store brands (SB) or private labels (PL), now also popularly called private
brands, are brands generally owned and marketed by retailers. They have been active on …

Companies face the challenges of attracting solvers and motivating them to dedicate their
time and effort to develop solutions in crowdsourcing contests. Previous research …

This paper uses a state-of-the-art quantitative modeling approach to latent class analysis to
analyze American, Canadian, and French consumers' perception of technology-based …

In crowdsourcing communities, individuals play an influential role in areas such as new
business ideas, product development, and service improvement. For a company seeking to …

This paper aims to enhance the understanding of the influencing factors and consequences
of feedback, with a particular focus on brand outputs and co-creation, and to identify future …

Online crowdsourcing contests are a nascent but rapidly growing method among marketers
and retailers to generate and solicit creative ideas. In two studies–a dynamic model with …

Purpose This paper aims to investigate textual characteristics of customer reviews that
motivate companies to respond (sentiment negativity and sentiment deviation) and how …

Successful ideation is a cornerstone of development. Advancements in information
technology have allowed firms to harness collective intelligence through crowdsourcing …

Idea refinement is a crucial step in the ideation process. Given that ideas are embedded
within a network of other related ideas, how the network structure fluctuates throughout the …

Ideation is a critical phase for organizations that rely on their employees' creative ability and
ideas to further develop products and services. This study aimed to determine whether …