Purpose This study investigates the impact of Industry 4.0 technologies on green innovation
performance. In this relationship, the mediating role of green innovation behavior is also …

Consumers perceive organic foods as more nutritious, natural, and environmentally friendly
than non-organic or conventional foods. Since organic foods developed, studies on …

The organic foods are perceived as more nutritious, healthy, and nature-friendly than
conventional food. Consumers, therefore, are switching over to organic food products and …

Purpose Nowadays, understanding green consumers has become very critical given its
implications for marketers to understand and communicate green purchase patterns on the …

Sustainability of green tourism is gaining more attention from different stakeholders due to its
environmental benefits. However, empirical studies on the behavioral aspect of the tourists …

Green marketing concept emerged as a result of organizations' interest in environment.
These originations realized that their survival and continuity lies in the coordination between …

This paper examines existing literature on green consumerism and discusses various
influences on green purchase behaviour. The study digs into less explored influences …

Consumers' awareness on products marketed in green marketing is important in guiding
their purchasing decision of green products. This study aims to examine the influence of …

This study provides a detailed analysis of the" green gap" as it is presented in existing
literature. It covers the definition of the gap, the reasons behind it, and the proposed …