Store atmospherics affect consumer behavior. This message has created a revolution in
sensory marketing techniques, such that across virtually every product category, retailers …

Although management scholars have devoted considerable effort to researching the effects
of servicescapes [Bitner, MJ (1992). Servicescapes: The impact of physical surroundings on …

Business model innovation (BMI) is critical to a firm's ability to achieve growth and long-term
viability. It helps improve the value of products or services and/or delivery of these offerings …

Purpose In the growing information systems (IS) literature on metaverse, augmented reality
(AR) technology is regarded as a cornerstone of the metaverse which enables interaction …

This paper explores the effects of multi-sensory congruent cues om shoppers' emotions and
purchase behavior in designing retail store atmosphere. Prior research suggests …

This paper aimed at identifying the effects of atmosphere on the consumer purchase
intention in international retail chain outlets of Karachi, Pakistan. This was the first study …

The role of emotions in hedonic service settings is well established, but their role in
utilitarian service settings has received scant attention. This research attempts to fill this gap …

Atmospheric in-store stimuli have been the subject of considerable empirical investigation
for over 30 years. This research presents a meta-analysis of 66 studies and 135 effects (N …

This paper addresses how different store formats moderate the relationship between store
image and purchase intention, mediated by brand awareness and perceived value …

This study aimed to examine the healthcare service environment, patients' experience, and
responses toward healthcare services in private general practice (GP) clinics. Self …