The service literature, in addressing constructs predicting customer behaviors during service
delivery, has neglected the domain of customers' irrational beliefs (IBs). The Customer …

The purpose of this research is to present a thorough analysis of image formation among
first-time visitors to an Aboriginal (Mi'kmaw) cultural site. The thesis is an initial attempt to …

Why are people reluctant to tempt fate, such as boasting about their perfect health? Eight
studies (3 pre-registered) and a meta-analysis unpacked the general effects, mediational …

摘要消费者在面临不确定和不可控的营销情境时, 常常会有意识地根据幸运信念来进行决策.
本文从控制幻觉理论出发对此进行实验研究. 结果表明, 幸运信念和动机水**共同影响消费者 …

Humans live in a world of messages flowing back and forth in complex webs of meaning.
Whatever else people do when they come together–eat, play, fight, work, make love, hang …

Various theories are developed to explain the decision-making process which is the main
problem of economics. Limiting the behaviours of rational man subject to theories, with strict …