The seventh edition of this field-leading textbook provides an accessible and rigorous
presentation of major theories of persuasion and their applications to a variety of real-world …

Efficacy constructs play central roles in health, political, computer-mediated, environmental,
and mass communication research. In this review, we sought to organize and evaluate the …

Social media is often viewed as a breeding ground for misinformation, given the anger-
laden nature of its content. Despite the persuasiveness of anger and misinformation on …

Drawing from established theoretical traditions in cognitive consistency, motivated
reasoning, heuristic–systematic processing, and the anger-activism model, we extend …

The frequent consumption of sugary beverages is associated with many health risks. This
study examined how persuasive appeals and graphics were used in different media …

Building on construal level theory, results from a survey based on a nationally representative
sample of US adults (N= 1000) indicate an indirect effect of social distance and temporal …

This study examined individuals' prosocial behaviors by integrating two theories (STOPS:
situational theory of problem solving and AAM: anger activism model). To explicate the …

Purpose This study aims to use the anger activism model as an audience segmentation tool
in the context of the anti-vaccination movement. Design/methodology/approach A cross …

Emotions permeate every aspect of human social functioning and have profound
consequences for behaviors and decision-making (Frijda, 1987; Lazarus, 1991; Lerner & …

Researchers have raised concerns that messages describing racial disparities in social
outcomes can reduce or polarize support for public policies to address inequality. We …