Hypermarket brand extension products were introduced to the market some time ago and
now include a growing number of product lines. This research looks at the brand value of …

Understanding customer needs in the service industry is a combination of art and science;
as customer interaction is an important element in the firms' offering. The research is a case …

This article aims to investigate the effect of visitor engagement on their emotions and the
effect of emotions on their loyalty intentions. The paper also examines the mediating effect of …

Increasing the attractiveness of mid-sized cities is a cross-cutting challenge within the
context of the European Union, and specifically for Portugal. In this sense, we evaluate the …

Introducing and implementing experiential marketing in tourism has the potential to enhance
the overall tourist experience, increase its economic benefits, and foster its growth …

Consumer durable goods industry is operating in a highly competitive, complex and rapidly
changing business environment. Business leaders of consumer durable goods …

The objective of the research work is analysing post consumption evaluations and
influences of experience intensification, memory and nostalgia experience and behavioural …

Objectives This study investigates the relationships between key factors—selfsatisfaction,
aesthetics, price, prestige, transactional value, hedonic value, and service quality—and …

The central interest of the current study was advertising scepticism. The main goal was to
examine the factors trigger advertising scepticism as well as the impact of advertising …