Social media and luxury: A systematic literature review
D Creevey, J Coughlan… - International Journal of …, 2022 - Wiley Online Library
Luxury, historically an exclusive, rare and elitist phenomenon, is changing. This is
predominantly driven by technological developments, particularly social media, and the …
predominantly driven by technological developments, particularly social media, and the …
Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations
Social media influencer marketing has recently received significant attention. Many studies
have explored the parasocial relationship (PSR) formation between influencers and …
have explored the parasocial relationship (PSR) formation between influencers and …
Exploring the influence of social media on sustainable fashion consumption: A systematic literature review and future research agenda
Growing in popularity, social media and related channels (eg Instagram, Twitter, and TikTok)
are utilised as sources for sharing information with the power to influence consumers and …
are utilised as sources for sharing information with the power to influence consumers and …
“I follow what you post!”: the role of social media influencers' content characteristics in consumers' online brand-related activities (COBRAs)
The purpose of this research is to examine the underlying mechanisms through which social
media influencers'(SMI) content characteristics (information, design, and technology quality …
media influencers'(SMI) content characteristics (information, design, and technology quality …
Building brand engagement in metaverse commerce: The role of branded non-fungible tokens (BNFTs)
CT Lee, TY Ho, HH **e - Electronic Commerce Research and Applications, 2023 - Elsevier
The development of the “metaverse” has created new opportunities for brands' crypto
marketing and metaverse commerce. Non-fungible tokens (NFTs) are blockchain-based …
marketing and metaverse commerce. Non-fungible tokens (NFTs) are blockchain-based …
Social media influencer marketing: The moderating role of materialism
Purpose Social media influencers (SMIs) have become an important source of influence that
affects consumer behaviours in their decision-making processes. As such, this justifies …
affects consumer behaviours in their decision-making processes. As such, this justifies …
Augmented reality filters on social media. Analyzing the drivers of playability based on uses and gratifications theory
The arrival of augmented reality (AR) on social networks in the form of filters is generating
new user experiences. Despite their potential as interactive marketing tools, previous …
new user experiences. Despite their potential as interactive marketing tools, previous …
How social media influencers' narrative strategies benefit cultivating influencer marketing: Tackling issues of cultural barriers, commercialised content, and …
Social media influencers (SMIs) are increasingly involving in influencer marketing to
promote products. However, there are both opportunities and issues with influencer …
promote products. However, there are both opportunities and issues with influencer …
[HTML][HTML] Influencer marketing within business-to-business organisations
This study explores the dynamics of influencer marketing in the B2B sector by drawing on
employee advocacy, customer reference marketing and organisational endorsement …
employee advocacy, customer reference marketing and organisational endorsement …
[HTML][HTML] Unpacking the influence of social media marketing activities on brand equity in the banking sector in Bangladesh: A moderated mediation analysis of brand …
M Hafez - International Journal of Information Management Data …, 2022 - Elsevier
The main purpose of this paper was to explore the effect of social media marketing activities
(SMMAs) on brand equity (BEQ) through a moderated mediation analysis of brand …
(SMMAs) on brand equity (BEQ) through a moderated mediation analysis of brand …