An ecosystem perspective synthesis of co-creation research
Extant research examines numerous aspects of co-creation and offers a volume of important
insights. We seek to build a clear understanding of the resulting co-creation research …
insights. We seek to build a clear understanding of the resulting co-creation research …
Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry's brand performance
P Foroudi - International journal of hospitality management, 2019 - Elsevier
This paper develops a multi-disciplinary measure of the brand signature construct by means
of literature review and primary data analysis. This study explains that brand signature …
of literature review and primary data analysis. This study explains that brand signature …
Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
This research investigates the impact of brand perception on brand loyalty and brand
purchase intention using the lenses of complexity theory. First, the study conceptualizes and …
purchase intention using the lenses of complexity theory. First, the study conceptualizes and …
Enhancing university brand image and reputation through customer value co-creation behaviour
This study examines (i) the role of students' value co-creation behaviour in contributing to a
university's image and reputation,(ii) the significant role that a university website plays in …
university's image and reputation,(ii) the significant role that a university website plays in …
How service quality affects university brand performance, university brand image and behavioural intention: The mediating effects of satisfaction and trust and …
University brand (UniBrand) is a recent concept, and its theoretical modelling is still
somewhat inadequate. This paper examines how perceived service quality affects UniBrand …
somewhat inadequate. This paper examines how perceived service quality affects UniBrand …
How corporate social responsibility contributes to strengthening brand loyalty, hotel positioning and intention to revisit?
This study aims to investigate if the visitors' perception of corporate social responsibility
influences both hotel brand positioning and intention to revisit. Furthermore, it examines the …
influences both hotel brand positioning and intention to revisit. Furthermore, it examines the …
[HTML][HTML] Promising the dream: Changing destination image of London through the effect of website place
Drawing on theories of place identity and social identity, this study aims to fill a gap in place
identity studies regarding the effect of a place website on the destination image of …
identity studies regarding the effect of a place website on the destination image of …
The influence of brand color identity on brand association and loyalty
CH **, MS Yoon, JY Lee - Journal of Product & Brand Management, 2019 - emerald.com
Purpose This study aims to understand the specific attributes of a brand's color identity in an
investigation of the relationship between color identity, brand association and other factors …
investigation of the relationship between color identity, brand association and other factors …
International student mobility: A systematic review and research agenda
Y Luo, M Latukha, A Panibratov - International Journal of …, 2023 - Wiley Online Library
This study aimed to synthesize fragmented knowledge about international student mobility
(ISM) in higher education to provide an understanding of existing studies and directions for …
(ISM) in higher education to provide an understanding of existing studies and directions for …
How can perceived consistency in marketing communications influence customer–brand relationship outcomes?
This paper examines the impact of perceived consistency in marketing communications on
customer–brand relationship outcomes. The perception of consistent message and image …
customer–brand relationship outcomes. The perception of consistent message and image …