Social live streaming services (SLSSs) have recently been introduced as a new type of
synchronous social networking services for sport fans. Given the popularity of these …

All successful marketing strategies in sport or events must take into account the complex
behaviour of consumers. This book offers a complete introduction to consumer behaviour in …

Sport spectating provides numerous benefits for sport organisations and individuals. In this
paper we use a positive psychology approach to examine the individual-level benefits of …

ABSTRACT Research Question: The current research examined the effect of an athlete
promoting his philanthropic efforts to his Instagram followers. Specifically, we assessed how …

The importance of team brand associations in sport management research is well
documented, but the formation and stability of these associations has not been investigated …

We conducted an experiment to investigate the impact of sport scandal on consumer
attitudes toward a range of sport stakeholders. We examined the effects of fans' social …

Highlights• The meaning of team evolves due to environmental changes and personal
experiences.• The meaning of team consists of micro-level and macro-level elements.• The …

The purpose of this study was to conduct a comprehensive literature review and a meta-
analysis on team identification, particularly its relation to two outcome variables: intention to …

Research question: Building on identity theory and stakeholder theory, this study explores
the concept of fan identity based on self-perceived levels of power, urgency, internal and …

Consumers' evaluations of their favorite sport team's contests are influenced by the value
that the team provides to them. The current research contributes to the sport management …