Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main
focus of this book is on the practicalities of wine marketing. Each chapter includes the …

Hosting events and festivals is the best way of providing the wine tourism experience. Wine
festivals offer a wide range of experiences that are different from day-to-day living, offer a …

Purpose The aim of this article is to analyse how wine and tourism operators understand the
concept of a wine route, to determine the impact that definition can have on the extent to …

This article examines the supply structure and merging level of tourism-related services of
wineries, focusing on a set of internal and external resources, namely corporate information …

In this paper, we consider the implications of assemblage as an analytical framework in the
context of regional economic planning, drawing on D eleuze and G uattari's concept of …

Abstract In 1989, the Canada–United States Free Trade Agreement (FTA) was implemented
and dramatically changed the course of the wine industry's development in British Columbia …

Much literature exists on collaboration amongst competitors who are geographically
proximate in a business cluster environment. Network studies likewise maintain that …

In the past thirty or so years, an increasing number of organisations have formed business-to-
business relationships as an alternative to traditional market exchange. Much of the …

Purpose–The aim of this article is to analyse how wine and tourism operators understand
the concept of a wine route, in order to determine the impact that definition can have on the …

Hosting events and festivals is the best way of providing the wine tourism experience. Wine
festivals offer a wide range of experiences that are different from day-today living, offer a …