Social influence and group identity
R Spears - Annual review of psychology, 2021 - annualreviews.org
This chapter reviews research on the group identity explanation of social influence,
grounded in self-categorization theory, and contrasts it with other group-based explanations …
grounded in self-categorization theory, and contrasts it with other group-based explanations …
The movielens datasets: History and context
The MovieLens datasets are widely used in education, research, and industry. They are
downloaded hundreds of thousands of times each year, reflecting their use in popular press …
downloaded hundreds of thousands of times each year, reflecting their use in popular press …
[BOOK][B] Bit by bit: Social research in the digital age
MJ Salganik - 2019 - books.google.com
An innovative and accessible guide to doing social research in the digital age. In just the
past several years, we have witnessed the birth and rapid spread of social media, mobile …
past several years, we have witnessed the birth and rapid spread of social media, mobile …
How attachment affects user stickiness on live streaming platforms: A socio-technical approach perspective
Y Li, X Li, J Cai - Journal of Retailing and Consumer Services, 2021 - Elsevier
User stickiness is an important factor in the development of live streaming shop**
platforms, which describes the degree of users' attention to the platforms. Although some e …
platforms, which describes the degree of users' attention to the platforms. Although some e …
Beyond dyadic interactions: Considering chatbots as community members
Chatbots have grown as a space for research and development in recent years due both to
the realization of their commercial potential and to advancements in language processing …
the realization of their commercial potential and to advancements in language processing …
Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent
Consumers rely on social media to make travel decisions, and actively engage in
relationships with tourism brands on social media. Our research contribution is threefold …
relationships with tourism brands on social media. Our research contribution is threefold …
What drives gift-giving intention in live streaming? The perspectives of emotional attachment and flow experience
Y Li, Y Peng - International Journal of Human–Computer …, 2021 - Taylor & Francis
Gift-giving is popular in live streaming, and many users irrationally send virtual gifts to their
favorite live streamers. Based on the attachment and flow theories, we applied the stimulus …
favorite live streamers. Based on the attachment and flow theories, we applied the stimulus …
Followers' problematic engagement with influencers on social media: An attachment theory perspective
Following social media influencers is a common activity for social media users. As
influencers endeavour to engage followers and increase their power of influence for …
influencers endeavour to engage followers and increase their power of influence for …
Consumer engagement within retail communication channels: an examination of online brand communities and digital content marketing initiatives
Purpose Brands are investing heavily in content marketing within digital communication
channels, yet there is limited understanding of the effectiveness of this content on consumer …
channels, yet there is limited understanding of the effectiveness of this content on consumer …
Working consumers: Co-creation of brand identity, consumer identity and brand community identity
The creation of identity, in terms of both consumer identity and brand identity, is a core topic
in marketing theory. Based on participant ethnography of Yes Edinburgh North & Leith, part …
in marketing theory. Based on participant ethnography of Yes Edinburgh North & Leith, part …