Augmented reality (AR) merges virtual elements with our physical context. Although there is
evidence in marketing that AR may be superior to alternative formats, there is a lack of work …

Along with the development of Fintech, many scholars have studied how information
technology is applied to financial services with a focus on extended methods for application …

The growing popularity of smartphones and the proliferation of technology have accelerated
the development of the digital payment industry. Fintech enables customers to access …

Based upon an extended Technology Acceptance Model (TAM), this study aims to
investigate the factors influencing the behavioral intention to adopt Fintech from the …

Purpose This study develops a theoretical model of consumption values regarding the
technology adoption of mobile banking (m-banking) services, with the financial service …

Abstract Over-the-top (OTT) is the name of media entertainment services delivered over the
internet, bypassing traditional mediums. The consumer preference for OTT entertainment …

The study is based on a multi-year research conducted in three successive years (2019;
2020; 2021). Drawing from three samples (N= 507; 463; 488) it longitudinally examines the …

Air pollution caused by haze may damage residents' skin, which affects their willingness to
buy anti-haze cosmetics. Thus, this paper pays attention to residents' willingness to buy anti …

Purpose This study aims to investigate how sports customers adopted over-the-top (OTT)
services to consume sport content. Inspired by the technology acceptance model (TAM), the …

In 2016, the safety issues of humidifier disinfectants and some other safety incidents in
personal cares caused chemical phobia syndrome in the Korean society. This series of …