Personalization in personalized marketing: Trends and ways forward
In marketing, personalization is the action of designing and producing in ways that resonate
with customer preferences. Content and products that are personalized according to …
with customer preferences. Content and products that are personalized according to …
[HTML][HTML] Past, present, and future of customer engagement
Customer engagement (CE) is a marketing concept that emerged after the new millennium.
Despite flourishing interest on CE among marketing academics and professionals, no …
Despite flourishing interest on CE among marketing academics and professionals, no …
Artificial intelligence and blockchain integration in business: trends from a bibliometric-content analysis
Artificial intelligence (AI) and blockchain are the two disruptive technologies emerging from
the Fourth Industrial Revolution (IR4. 0) that have introduced radical shifts in the industry …
the Fourth Industrial Revolution (IR4. 0) that have introduced radical shifts in the industry …
[HTML][HTML] Fuzzy-set qualitative comparative analysis (fsQCA) in business and management research: A contemporary overview
To make scientific inferences about business phenomena, it may not be sufficient to
consider the real-world context of the business environment as statistically symmetrical (eg …
consider the real-world context of the business environment as statistically symmetrical (eg …
Past, present, and future of sustainable finance: insights from big data analytics through machine learning of scholarly research
Sustainable finance is a rich field of research. Yet, existing reviews remain limited due to the
piecemeal insights offered through a sub-set rather than the entire corpus of sustainable …
piecemeal insights offered through a sub-set rather than the entire corpus of sustainable …
Map** the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis
In this study, we use bibliometric analysis and systematic review to analyze electronic word-
of-mouth (eWOM) research. Our findings show that the research has grown a lot in terms of …
of-mouth (eWOM) research. Our findings show that the research has grown a lot in terms of …
Alexa, what do we know about conversational commerce? Insights from a systematic literature review
Conversational agents are systems with human‐like features that can be deployed in
service settings and are fast emerging as the future of online commerce. Considering the …
service settings and are fast emerging as the future of online commerce. Considering the …
Religion as a social sha** force in entrepreneurship and business: Insights from a technology-empowered systematic literature review
Religion is widely regarded as a social force that shapes entrepreneurship and business
(EB) activity, behavior, and practice. However, a holistic review of religion and EB literature …
(EB) activity, behavior, and practice. However, a holistic review of religion and EB literature …
Barriers to the adoption of Islamic banking: a bibliometric analysis
Purpose The adoption of Islamic banking (AIB) among customers has remained in the
limelight due to its significance in the strategic marketing of Islamic banking (IB) services …
limelight due to its significance in the strategic marketing of Islamic banking (IB) services …
Blockchain for sustainable supply chain management: trends and ways forward
Blockchain operates on a highly secured framework, and its decentralized consensus has
benefits for supply chain sustainability. Scholars have recognized the growing importance of …
benefits for supply chain sustainability. Scholars have recognized the growing importance of …