In marketing, personalization is the action of designing and producing in ways that resonate
with customer preferences. Content and products that are personalized according to …

Customer engagement (CE) is a marketing concept that emerged after the new millennium.
Despite flourishing interest on CE among marketing academics and professionals, no …

Artificial intelligence (AI) and blockchain are the two disruptive technologies emerging from
the Fourth Industrial Revolution (IR4. 0) that have introduced radical shifts in the industry …

To make scientific inferences about business phenomena, it may not be sufficient to
consider the real-world context of the business environment as statistically symmetrical (eg …

Sustainable finance is a rich field of research. Yet, existing reviews remain limited due to the
piecemeal insights offered through a sub-set rather than the entire corpus of sustainable …

In this study, we use bibliometric analysis and systematic review to analyze electronic word-
of-mouth (eWOM) research. Our findings show that the research has grown a lot in terms of …

Conversational agents are systems with human‐like features that can be deployed in
service settings and are fast emerging as the future of online commerce. Considering the …

Despite similarities in the leadership styles of men and women, gender segregation at the
highest levels of management is still widespread in many firms. The management literature …

Religion is widely regarded as a social force that shapes entrepreneurship and business
(EB) activity, behavior, and practice. However, a holistic review of religion and EB literature …

Purpose The adoption of Islamic banking (AIB) among customers has remained in the
limelight due to its significance in the strategic marketing of Islamic banking (IB) services …