This paper reports a theme‐based structured systematic literature review of the growing
body of marketing research about elderly consumers. By synthesizing, explicating, and …

Older consumers' adoption and consumption of technologies continues to be an important
research area. However, marketing scholarship on this topic risks unintentionally smuggling …

During the COVID-19 pandemic, older consumers have increased their usage of social
networking services (SNSs) to avoid social isolation, yet this behavior remains unexplored …

This study explores the relationship between old‐age stereoty** and older consumers'
masstige product consumption, specifically, their intention to purchase masstige brand …

This paper examines the influence of socialisation agents in sha** digital competence in
older adults (aged 65+ years). Data was collected from the University of the Third Age (U3A) …

Purpose The purpose of this study is to examine how customer race (Black vs White)
influences the extent to which customers attribute an ambiguous service failure (ie subtle …

Purpose The purpose of this study is to investigate the benefits for aged care providers of
adding affordable robotic technology to their services packages to enhance the well-being of …

Profiling occurs when negative stereotype assumptions based on personal characteristics
(eg, gender, age, race, or sexual orientation, among others) are applied to individuals …

Purpose In aging societies all over the world, an increased understanding of age and age-
related insights is critical to theory development, generalizations, model adaptations and …

Purpose The purpose of this research is to examine the role of anticipation as a source of
well-being in extended service contexts involving constraints on one's agency (eg aged …