The role of brand value in driving brand competitiveness has recently received attention
from marketing scholars like Winzar, Baumann, and Chu (2018). From the perspectives of …

For firms from emerging economies, market orientation and entrepreneurial orientation are
two of the most important strategic orientations to consider when entering the global …

Purpose This study aims to assess the impact of an established market orientation on the
implementation of green supply chain practices and environmental performance …

Purpose–The purpose of this paper is to contribute to the strategic management literature by
identifying possible combinations of three organizational capabilities (market orientation …

Loyalty is configured here as a key determinant of firm performance. Many studies have
proposed models that analyze the relationship between loyalty and its main determinants …

A fundamental proposition in marketing strategy is that a market orientation is positively
related to firm performance. However, the mechanisms of this relationship have yet to be …

The importance of the customer's role in the management of a firm has been increasing for
the last twenty years. A firm's organizational capabilities, both internally and externally …

Purpose–The present empirical study intends to address a significant topic for business
management, such as the influence of market orientation (MO) on the internal and external …

Literature on market orientation is silent on the process of change involved in moving firms
to a market orientation. Understanding this process is important for commodity sellers or …

Purpose Existing literature shows that marketing capabilities of new ventures are critical
success factors affecting venture capital funding, startup performance and business failure …