In this study, we use bibliometric analysis and systematic review to analyze electronic word-
of-mouth (eWOM) research. Our findings show that the research has grown a lot in terms of …

Consumers often rely on electronic word‐of‐mouth (eWOM) interaction as a source of
information about brands. It helps them in making decisions about their purchases. This …

Mobile banking (m-banking) is the fastest growing and most cost-effective channel for
delivering banking services. Electronic word of mouth (eWOM) plays a crucial role in the …

The purpose of this study is to examine the antecedents and outcomes of consumer
experience (CX) with mobile banking (m-banking) apps. To understand the linkage of CX …

The brand community built by social networking sites (SNSs) promotes efficiency in modern
marketing. However, building consumer-brand relationships through an SNS brand …

Brand equity is a valuable intangible asset for companies, yet is increasingly difficult in
managing in an era with hard to control social media. The purpose of this study was to …

In order to sustain business operations during the COVID-19 pandemic, nearly all industries
have to adopt online technology and social media marketing activities (SMMAs). Globally …

Consumers' exposure to online reviews influences their online retail shop** behavior.
They search for reviews while evaluating products for purchase decisions. Past studies have …

This study proposes and tests a structural model that integrates brand gestalt, brand attitude,
and revisit intention in the context of tourism destinations. Specifically, the study investigated …

The spread of social media has created a new era for companies and brands and forcing
them to explore new interactive ways to achieve and engage their consumers. The main …