A review of studies published in Industrial Marketing Management over the past two
decades and more shows that these studies not only used partial least squares structural …

Purpose Partial least squares structural equation modeling (PLS-SEM) has attracted much
attention from both methodological and applied researchers in various disciplines–also in …

Partial least squares structural equation modeling (PLS-SEM) is an alternative method to the
historically more commonly used covariance-based SEM (CB-SEM) when analyzing the …

Drawing upon the source credibility theory, interactivity theory, gratification-opportunities,
with the overarching theory of belief-attitude-behavioral chain, this study investigates the …

Purpose This study aims to examine the role of big data analytics (BDA) powered by artificial
intelligence (AI) in improving sustainable performance (SP) through green supply chain …

Partial least squares structural equation modeling (PLS‐SEM) is an essential element of
marketing researchers' methodological toolbox. During the last decade, the PLS‐SEM field …

This paper aims to investigate organic food consumption based on the perspectives of an
extended research model by integrating the theory of consumption value (TCV) and the …

With the ever-growing popularity of live-streaming commerce, it is crucial for marketers to
understand how live-streaming contributes to sales. While prior studies mainly focused on …

Purpose Green practices are essential for sustainability. However, it is challenging due to
the socioeconomic and environmental concerns. Similarly, after the induced SDG-12 and …

Although AI-enabled customer relationship management (CRM) systems have gained
momentum in healthcare to enhance performance, there is a striking dearth of knowledge on …