The effect of digital review credibility on Jordanian online purchase intention

T Majali, M Alsoud, H Yaseen… - … Journal of Data and …, 2022 - growingscience.com
Recently, the credibility of digital reviews has played an essential role in the shopper's
buying behaviors and decisions. Since there is a dearth of experimental research about the …

Use of artificial intelligence system to predict consumers' behaviors

A Adwan, R Aladwan - … Journal of Data and Network Science, 2022 - growingscience.com
In online shop** enterprises, AI technology has been widely used to provide accurate and
fast personalized consumer services. This research demonstrates the use of AI technology …

[BOOK][B] The Impact of Brand Awareness on Purchase Intention Among Consumers Using Social Media

RE Coyle - 2022 - search.proquest.com
Brand awareness is quantitatively shown to positively impact consumers' purchase
intentions. This dissertation assesses variables across complementing marketing and …

[PDF][PDF] The Impact of Social Media on Brand Awareness in Fast Moving Consumer Goods Sector in United Kingdom

MAD Lakmali - academia.edu
While modern advertising strategies still primarily rely on traditional media, they are not able
to individually reach out to each and every one of the target audiences. Nevertheless, firms …

[PDF][PDF] Factors Influencing YouTube Technology Acceptance as a Dakwah Medium During the Movement Control Order Period: A Small Example in Pahang

WHRW Basah, A Bakar - kwpublications.com
The Covid-19 outbreak and the implementation of the Movement Control Order (MCO) have
changed the activities and dissemination of dakwah carried out by preachers from a face …

[CITATION][C] Consumer Awareness and the Preference for Domestic Products in Slovakia and Hungary

R Machová, E Korcsmáros, M Esseová, R Marča - 2022 - University of Hradec Kralove