Customer segmentation via online reviews and ratings can assist different hotels, including
spa hotels, to better inform marketing strategy development and ensure optimal marketing …

Big data analytics (BDA) has emerged as a significant area of research for both researchers
and practitioners in the retail industry, indicating the importance and influence of solving …

For electronic commerce (e-commerce) consumers, it is impossible to evaluate the quality of
the products on offer as they are unable to physically test them before purchase. Therefore …

Literature has demonstrated that online reviews from tourism-specific websites and other
electronic channels (eg, TripAdvisor) do influence tourists' decisions in all aspects. At this …

Customer Relationship Management (CRM) has been an im-portant ally to companies
willing to improve their customer experiences. Lately, Machine Learning (ML) and its …

Purpose Strategic goal achievement in every sector of a company relies fundamentally on
the firm's employees. This study aims to disclose the factors that spur employees of major …

Purpose: This study aims to enrich the published literature on hospitality and tourism by
applying big data analytics and data mining algorithms to predict travelers' online complaint …

User-generated data in TripAdvisor. com consists of considerable amount of useful
information that can help managers to provide better services to their customers. This study …

The information resulting from the use of the organization's products and services is a
valuable resource for business analytics. Therefore, it is necessary to have systems to …

Gamification is here to stay, and tourism and hospitality online review platforms are taking
advantage of it to attract travelers and motivate them to contribute to their websites. Yet …