This paper summarises the main findings concerning consumer behaviour for wine
published in academic journals in the last ten years and provides some suggestions about …

The present study is grounded in social exchange theory and resource exchange theory. By
exploring customers' satisfaction with chatbot services and their social media engagement, it …

Wine tourism is an important activity in several wine-producing countries. Yet the roles wine
tourism plays within winery strategies remain unclear. This exploratory study investigates …

This study aims to empirically measure the distinctive characteristics of customers who did
and did not order food through Online Food Delivery services (OFDs) during the COVID‐19 …

With its conceptual roots in fields including psychology and organisational behaviour, the
engagement concept is emerging in the marketing literature, with preliminary research …

Previous literature has found underlying differences in purchasing behaviors, consumption
habits, and Internet and social media usage between Generation X and Millennials. The …

Consumer surveys revealed positive attitudes towards organic wine in large consumer
segments. Health, environmental and quality benefits were stated most often as drivers for …

Purpose The purpose of this study is to determine the relationship between product
knowledge and product involvement with purchase decision-making. In addition, this study …

This study examined the determinants of word of mouth, using the dual-factor theory in the
context of food delivery apps (FDA) during the ongoing Covid-19 pandemic, which has …

Product involvement refers to consumers' perceived relevance of the importance of a
product category based on their inherent needs, values and interests. The literature has …