[HTML][HTML] Development of a brand value measurement model with a corporate social responsibility perspective. A comparative analysis of consumer perception of …

MM Gutiérrez, JJ Perona-Páez, CA Ruiz-Agudelo… - Environmental …, 2024 - Elsevier
Sustainable development of companies and their products involves the integration of
multiple dimensions, including economic, ethical, social, and environmental considerations …

From Scandal to Redemption: Exploring Word-of-Mouth Effects on Professor Brand Equity

A Juhaidi, S Hartini, N Hidayati - 2025 - researchsquare.com
Bad news about professor scandals can damage the brand of professors in Indonesia. This
study aims to explore the relationship between negative word of mouth (NWOM), positive …

АДАПТАЦІЯ PCDL-МОДЕЛІ ДО УПРАВЛІННЯ БРЕНДОМ УНІВЕРСИТЕТУ В ЦИФРОВОМУ СЕРЕДОВИЩІ

О Чернявська - Економіка та суспільство, 2024 - economyandsociety.in.ua
Анотація У статті досліджуються виклики та можливості цифрової трансформації в
управлінні брендами університетів через адаптацію PCDL-моделі бренд-менеджменту …

Incidence of Governance on University Sustainability in an Accredited Public Higher Education Institution, with Pls-Sem

F Mejía Zambrano, M Escobar-Sierra… - Available at SSRN … - papers.ssrn.com
Corporate governance is a key determinant of university sustainability. Although there is a
theoretical background describing the interaction of these constructs, no empirical studies …

[PDF][PDF] Environmental Challenges

M Gutiérrez, D San Martin, J Ibarruri, G Foti, C Bald… - researchgate.net
Sustainable development of companies and their products involves the integration of
multiple dimensions, including economic, ethical, social, and environmental considerations …

Plan de marketing digital para posicionamiento de marca de una empresa de desarrollo de personas, Chiclayo 2024

EL Cordova Cerna - 2024 - alicia.concytec.gob.pe
El Marketing digital hoy en día es crucial para el desarrollo económico de muchas
empresas, apoyando el cumplimiento del ODS N 8 que promueve un crecimiento …