Assessing organizational users' intentions and behavior to AI integrated CRM systems: A meta-UTAUT approach
This paper tests the meta-analysis based unified theory of acceptance and use of
technology (meta-UTAUT) model to predict the behavioral intentions of organizational users …
technology (meta-UTAUT) model to predict the behavioral intentions of organizational users …
Customer relationship management research from 2000 to 2020: An academic literature review and classification
This article aims to review the literature on customer relationship management (CRM)
research. This review article analyses the trends in CRM research, popular research topics …
research. This review article analyses the trends in CRM research, popular research topics …
AI and digitalization in relationship management: Impact of adopting AI-embedded CRM system
S Chatterjee, R Chaudhuri, D Vrontis - Journal of Business Research, 2022 - Elsevier
The purpose of this study is to determine the impact of adopting a artificial intelligence-
embedded customer relationship management (CRM) system for business-to-business …
embedded customer relationship management (CRM) system for business-to-business …
[PDF][PDF] The impact of customer relationship management dimensions on service quality
JA Al-Gasawneh, MM Anuar… - Polish Journal of …, 2021 - bibliotekanauki.pl
This study contributes towards service quality knowledge. The effects of customer
relationship management (CRM) dimensions on service quality were investigated based on …
relationship management (CRM) dimensions on service quality were investigated based on …
Effect of digital marketing on the business performance of MSMES during the covid-19 pandemic: The mediating role of customer relationship management
MM Mehralian, P Khazaee - 37th Digital Marketing and Customer …, 2022 - papers.ssrn.com
This study investigated the impact of digital marketing on the business performance of micro,
small, and medium enterprises (MSMEs) during the COVID-19 pandemic taking into account …
small, and medium enterprises (MSMEs) during the COVID-19 pandemic taking into account …
The Role of Customer Knowledge in CRM-Customer's Satisfaction Link: A Study on Hotels in Indonesia
This study will examine the relationship between operational CRM technologies, human
CRM resources and organizational CRM resources on customer satisfaction of hotels …
CRM resources and organizational CRM resources on customer satisfaction of hotels …
The effect of customer relationship management (CRM) dimensions on hotel customer's satisfaction in Kashmir
Purpose The study aims to investigate the effect of four customer relationship management
(CRM) dimensions, namely, customer orientation, customer relationship management …
(CRM) dimensions, namely, customer orientation, customer relationship management …
[PDF][PDF] Investigating the effect of artificial intelligence on customer relationship management performance in e-commerce enterprises
Despite the importance of artificial intelligence (AI) technologies in improving customer
relationships, AI usage in enabling customer relationship management (CRM) capabilities …
relationships, AI usage in enabling customer relationship management (CRM) capabilities …
[HTML][HTML] The impact of firm-level and project-level it capabilities on CRM system quality and organizational productivity
While CRM technology implementation initiatives frequently end up as failures, most
research has focused on user related reasons for understanding low success rates. This …
research has focused on user related reasons for understanding low success rates. This …
An examination of customer relationship management dimensions and employee-based brand equity: A study on ride-hailing industry in Saudi Arabia
The purpose of this study was to explore the effect of customer relationship management
(CRM) dimensions on employee-based brand equity. By looking at the past literature, it can …
(CRM) dimensions on employee-based brand equity. By looking at the past literature, it can …