Purpose The purpose of this paper is to investigate how the diffusion of food safety
information through social media affects customers' purchase intentions in China. This leads …

Purpose The purpose of this study is to critically review consumer knowledge in marketing
and propose a future research agenda. Despite the many works that have examined this …

Purpose The study examines the antecedents of responsible financial management
behavior among young adults in India and explores the role of financial risk tolerance as a …

Purpose This study investigates the use of gamification in promoting the silver generation's
adoption of mobile payment technology through the gamified cultural practice of gifting red …

Purpose This paper aims to explore the effects of the Coronavirus outbreak and the
subjective norm and attitude on shopper's intentions to purchase Hijab online. It …

COVID-19 presents both challenges and opportunities to the hospitality industry. The
purpose of this study is to examine the effects of perceived risk on intention to order digital …

The purpose of this research is to determine Muslim consumers' purchase perceptions of
Halal products in Pakistan. The research team has integrated different factors such as …

Social network platforms as ubiquitous media in our today lives are the venue of many
everyday activities including purchasing products and services. This study set out to explore …

The essence of the shared accommodation industry is the easing of market entry with online
platforms. Since website design is an important visual component of content strategy, this …

Prior research on the impact of consumer innovativeness on new product purchase
intentions experienced confusion about the definition of innovativeness and the interest in a …