Interest in the application of phygital marketing to retail commerce has increased in recent
years. Implicit in this excitement is the notion that physical experiences provide unique value …

The effect of olfactory stimuli on consumer behaviour has received little attention in
marketing and retailing literature compared to other atmospheric cues. Researchers report …

Purpose Digitalization has transformed several industries during the past two decades. In
this paper the authors focus on the retail sector, where new business models help retailers …

This paper aims to investigate, for the first time, the mediating effect of brand love on word of
mouth through brand experience, by using a comparative study of the IKEA brand in …

The decline of shop** streets and the rise of shop** malls have been major trends in
European retailing for decades. So far, research has failed to investigate this shift of …

Retailers invest in atmospherics to create effective environments that engage shoppers in
their shop** journey and promote business success. However, the link between store …

Since the introduction of the Motivational Technology Acceptance Model in 1992, many
researchers have considered both extrinsic and intrinsic motivation as antecedents of intent …

Purpose–This research attempts to expand the understanding of the nature of tourist
shop** behavior. More specifically, this study aims to explore the influences of the …

Fashion is ever-changing; almost every age and gender of a person is interested to know
and wear the latest trend. Initially, people were dependent on the brick and mortar stores …

The purpose of this paper is to identify those attributes of created and evolved retail
agglomeration formats that have a substantial impact on overall attractiveness from the …