Edible mushrooms are attractive for their low calorie content, high-quality protein, low lipid
levels, and therapeutic properties; furthermore, mushroom-containing products are gaining …

Visual processing is a core cognitive element of sensory and consumer science. Consumers
visually attend to food types, packaging, label design, advertisements, supermarket shelves …

This research was conducted with the aim of finding out the influence of Brand Awareness,
Brand Loyalty, Brand Reputation on Purchase Decisions merchandise from the RRQ e …

Background: Plant-based diets are becoming more and more widespread among the
Spanish population, progressively replacing the Mediterranean dietary pattern. Different …

Food packaging design has become a key component of the marketing mix of companies to
ensure the long-term success of their products, and to convey information that set apart their …

Adolescents are particularly vulnerable to digital food marketing. However, research on
adolescents' recall, awareness, and opinions of this type of marketing is still scarce …

The aim of the present study was to critically analyze operational definitions of food deserts
and food swamps included in empirical studies published in peer-reviewed journals. A …

We conduct a natural field experiment investigating the efficacy of environmental information
provision while considering its relationships with individual consumers' habitual behaviour …

The visual cues shoppers view at the point of purchase during the shop** process is vital
to product selection and sales. We aimed to identify the intrinsic and extrinsic visual cues or …

Consumer neuroscience is a growing field in both marketing and consumer behavior
research. The number of articles published on the topic has increased exponentially in the …