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Characterising the concept of service experience
A Helkkula - Journal of service management, 2011 - emerald.com
Purpose–The purpose of this paper is to review the characterisation of the concept of service
experience in service marketing research. Design/methodology/approach–Using content …
experience in service marketing research. Design/methodology/approach–Using content …
Social commerce—state-of-the-art and future research directions
In recent years, social commerce evolved into an emerging phenomenon of global interest
for marketers, businesses, and researchers alike. In light of this development, it is not …
for marketers, businesses, and researchers alike. In light of this development, it is not …
From virtual community members to C2C e-commerce buyers: Trust in virtual communities and its effect on consumers' purchase intention
Y Lu, L Zhao, B Wang - Electronic commerce research and applications, 2010 - Elsevier
In China, major C2C websites are focusing on increasing their customer bases by
converting members of their virtual communities (VCs) into C2C buyers and sellers. This …
converting members of their virtual communities (VCs) into C2C buyers and sellers. This …
Cultivating the sense of belonging and motivating user participation in virtual communities: A social capital perspective
Virtual communities (VCs) are attracting more attention as they provide a platform for people
to share experiences and knowledge, which may further impact their purchase decisions …
to share experiences and knowledge, which may further impact their purchase decisions …
The role of website quality and social capital in building buyers' loyalty
Buyers' loyalty is critical for the success and survival of any online seller. Prior research
regards social capital as an important determinant of an individual's behavior. However …
regards social capital as an important determinant of an individual's behavior. However …
The role of mutual trust in building members' loyalty to a C2C platform provider
Active interactions and relationships among members are crucial to the success of
consumer-to-consumer (C2C) e-commerce. Prior studies have rarely articulated the …
consumer-to-consumer (C2C) e-commerce. Prior studies have rarely articulated the …
Emic and etic interpretations of engagement with a consumer-to-consumer online auction site
This paper provides emic and etic interpretations of engagement with a consumer-to-
consumer (C2C) online auction site, based on in-depth interviews with buyers. The study …
consumer (C2C) online auction site, based on in-depth interviews with buyers. The study …
Understanding buyers' loyalty to a C2C platform: the roles of social capital, satisfaction and perceived effectiveness of e‐commerce institutional mechanisms
Drawing upon social capital theory, this study aims to investigate how different dimensions
of social capital affect online buyers' satisfaction and ultimately boost their loyalty to a …
of social capital affect online buyers' satisfaction and ultimately boost their loyalty to a …
Trust, risk and transaction intention in consumer-to-consumer e-marketplaces: An empirical comparison between buyers' and sellers' perspectives
Purpose The purpose of this paper is to compare the relative impacts of trust and risk on
individual's transaction intention in consumer-to-consumer (C2C) e-marketplaces from both …
individual's transaction intention in consumer-to-consumer (C2C) e-marketplaces from both …
Early mover advantage in e-commerce platforms with low entry barriers: The role of customer relationship management capabilities
This research investigates whether early mover advantage (EMA) exists among
entrepreneurial e-tailers operating on third-party e-commerce platforms. Contrary to …
entrepreneurial e-tailers operating on third-party e-commerce platforms. Contrary to …