Background Popular theories of health behavior have often been criticized for neglecting an
affective component to behavioral engagement. Purpose This study reviewed affective …

As the importance of physical activity is recognised in health promotion, the task of
measuring it becomes a central research and practice challenge. Measurement of physical …

Electric vehicles (EVs) have gained prominence as a result of technology advancements,
cost savings, and public support for cleaner transportation worldwide. This research aimed …

Purpose This study examines the impact of attitudes toward fashion influencers (FIs) on
brand attitude and consumer purchase intention. It also aims to identify factors affecting …

Purpose This research extends the theory of planned behaviour (TPB) and aims to study the
underlying factors that influence Chinese consumers' purchase intentions towards green …

Governments and businesses are exploring innovative ways to sustain pro-environmental
behaviours among the people. One such initiative is electric vehicles, which can lead to …

Consumer trust is a key prerequisite for establishing a market for credence goods, such as
“green” products, especially when they are premium priced. This article reports research on …

This study investigates antecedents of consumers' attitudes and intentions to eating
functional foods in a representative sample of Norwegian consumers (N= 810). The theory of …

The study aims to estimate farmers' intentions, barriers, and drivers to use improved
grassland. In 2019, following a snowball sampling technique, 240 farmers from district …

Consumers' awareness of green products has increased in the last few years, but studies
show that the demand for green products has been stagnant. The purpose of this study is to …