YouTube has become a complement learning platform which fosters learning on demand
with educational videos. Educational videos are understood as a fruitful strategy to enhance …

With the development of mobile internet, Chinese farmers have started to access diversified
information through social media, on one hand, based on breadth of information. On the …

Recent years have seen an upsurge in the digital environment and the reliance placed upon
it by society. This case study reports on a project which sought to examine how the digital …

This study used a 2× 2 experimental design to explore the effects of message type (non-
narrative vs. narrative information) and social media metrics (high vs. low numbers of plays) …

Based on the attention economy theory, this study used the regression analysis method to
analyse the effect of online video information entertainment on audience attention's breadth …

Purpose To elaborate the nature of infotainment as a mediating concept between
information and entertainment by analysing how the concept of infotainment is approached …

Purpose: This research is intended to identify and analyse the underlying factors in the
adoption of social media among agriculturists in South India. Theoretical Framework …

Storytelling plays a crucial role in science communication, but little research has
investigated how it impacts the popularity of science videos. This study examined storytelling …

In the digital age online platforms provide new models of engagement between science and
society. Garnering sufficient involvement in conservation relies largely on communicating …

The main purpose of this paper is to assess the validity of the contention that, over the past
few decades, the public sphere has undergone a new structural transformation. To this end …