Predicting the churn patterns of monetizers and non-monetizers: exploring the influence of behavioral variability in churn prediction

RY Wu, YH Hu, EY Chou - Internet Research, 2025 - emerald.com
Purpose Although prior research has employed various variables to predict player churn, the
dynamic evolution of the behavioral patterns of players has received limited attention. In this …

Profit-driven pre-processing in B2B customer churn modeling using fairness techniques

S Rahman, B Janssens, M Bogaert - Journal of Business Research, 2025 - Elsevier
This paper proposes a novel approach to enhance the profitability of business-to-business
(B2B) customer retention campaigns through profit-driven pre-processing techniques …