Entrepreneurship innovation using social robots in tourism: a social listening study
The tourism sector has been one of the most impacted by the COVID-19 pandemic, due to
restrictions on mobility and fear of social contact. In this context, business innovation through …
restrictions on mobility and fear of social contact. In this context, business innovation through …
The social media marketing strategies and its implementation in promoting handicrafts products: a study with special reference to Eastern India
Purpose First, this study aims to focus on the promotional part of the Indian handicraft
products through various social media platforms such as Facebook, Twitter, Instagram and …
products through various social media platforms such as Facebook, Twitter, Instagram and …
Marketing and social influences, hospital branding, and medical tourists' behavioural intention: Before‐and after‐service consumption perspective
The international growth of medical tourism requires hospital operators to adopt effective
marketing practices to ensure survival and competitiveness. Although there is a burgeoning …
marketing practices to ensure survival and competitiveness. Although there is a burgeoning …
The effect of country-of-origin image on purchase intention: The mediating role of brand image and brand evaluation
In today's competitive business environment, organizations are always seeking for valuable
practices to build a strong brand and enhance purchase intention. Accordingly, this study is …
practices to build a strong brand and enhance purchase intention. Accordingly, this study is …
The role of green practices toward the green word-of-mouth using stimulus-organism-response model
Purpose Consumer's environmental awareness and friendliness have been growing, and
consumers are increasingly concerned about the impact of hotel operations on the …
consumers are increasingly concerned about the impact of hotel operations on the …
Effects of brand attitude and eWOM on consumers' willingness to pay in the banking industry: Mediating role of consumer-brand identification and brand equity
The aim of this research is to investigate the influence of brand attitude (BAtt) and electronic
word-of-mouth (eWOM) on the willingness of customers to pay premium prices (WTPp) in the …
word-of-mouth (eWOM) on the willingness of customers to pay premium prices (WTPp) in the …
Enhancing Patronage Intention on Online Fashion Industry in Indonesia: The Role of Value Co-Creation, Brand Image, and E-Service Quality
TYR Syah, D Olivia - Cogent Business & Management, 2022 - Taylor & Francis
Value co-creation has become an essential strategy in business that encourages customer
involvement in creating products that meet customer demands and have superior value …
involvement in creating products that meet customer demands and have superior value …
What Is Next for Consumer-Based Brand Equity in Digital Brands? Research Itineraries and New Challenges
Considering the expanding e-commerce in the social media landscape and the increasing
importance of brand management in the online sphere, our primary goal was to …
importance of brand management in the online sphere, our primary goal was to …
Effect of social media marketing and eWOM on willingness to pay in the etailing: Mediating role of brand equity and brand identity
The spread of social media has created a new era for companies and brands and forcing
them to explore new interactive ways to achieve and engage their consumers. The main …
them to explore new interactive ways to achieve and engage their consumers. The main …
Linking brand attitude to word-of-mouth and revisit intentions in the restaurant sector
Purpose Following the planned behaviour theory, the aim of the paper is to analyse the role
played by brand attachment, brand characteristics and congruence in enhancing brand …
played by brand attachment, brand characteristics and congruence in enhancing brand …