More firms than ever before are disclosing the provenance of their products, results of
product testing, and suppliers' compliance with labor‐practice norms in their annual reports …

Research question Previous research on service quality in spectator sport has provided
mixed results on its measurement and influence on spectators' outcomes. This study …

The mobile marketing is facing rapid technological advancement nowadays, and there is
growing literature on the effects of mobile applications, however, the role of branded …

Background: The COVID-19 pandemic is the greatest public health crisis of the last 100
years. Countries have responded with various levels of lockdown to save lives and stop …

Practitioners utilise customer feedback metrics (CFM's) to monitor business performance.
However, the influence of CFM's on firm performance has been ignored. Thus, this paper …

Environmental deterioration caused by consumers' non-sustainable consumption pattern is
putting a strain on the environment and is hindering sustainable development. In order to …

Purpose The present paper aims to explore the antecedents and consequences of social
media marketing (SMM) subsets on consumers' purchase intentions of Indonesian airline …

Purpose Advertisers use various tactics to influence consumer purchases and create
positive associations with their brands. The purpose of this study is to explore the formation …

Consumer skepticism of corporate environmental activities is on the rise. Yet research on
this timely, intriguing, and important topic is scarce for both academics and practitioners …

Marketers face the challenge of resource allocation across a range of touchpoints. Hence
understanding their relative impact is important, but previous research tends to examine …