Marketing research trends using technology acceptance model (TAM): A comprehensive review of researches (2002–2022)

HG Musa, I Fatmawati, N Nuryakin… - Cogent business & …, 2024 - Taylor & Francis
The technology acceptance model (TAM) is a widely accepted theoretical framework that
explains how users accept and use technology. TAM has been applied in various marketing …

[HTML][HTML] Evaluating privacy, security, and trust perceptions in conversational AI: A systematic review

A Leschanowsky, S Rech, B Popp… - Computers in Human …, 2024 - Elsevier
Conversational AI (CAI) systems which encompass voice-and text-based assistants are on
the rise and have been largely integrated into people's everyday lives. Despite their …

Alexa, what's on my shop** list? Transforming customer experience with digital voice assistants

ECX Aw, GWH Tan, TH Cham, R Raman… - … Forecasting and Social …, 2022 - Elsevier
Artificial intelligence is disrupting the retail industry. Digital voice assistants as one of the
most popular AI technologies are poised to revolutionize consumers' shop** journeys yet …

The role of trust in intention to use the IoT in eHealth: Application of the modified UTAUT in a consumer context

WB Arfi, IB Nasr, G Kondrateva, L Hikkerova - … Forecasting and Social …, 2021 - Elsevier
Abstract The Internet of Things (IoT) has emerged over the last few decades in many fields,
and healthcare can significantly benefit from the IoT. This study aims to examine factors …

What drives FinTech adoption? A multi-method evaluation using an adapted technology acceptance model

S Singh, MM Sahni, RK Kovid - Management Decision, 2020 - emerald.com
Purpose Considering the ubiquity of FinTech services, the study proposes a research
framework to examine FinTech adoption and use from the technology acceptance …

[HTML][HTML] Adoption intention of fintech services for bank users: An empirical examination with an extended technology acceptance model

Z Hu, S Ding, S Li, L Chen, S Yang - Symmetry, 2019 - mdpi.com
Along with the development of Fintech, many scholars have studied how information
technology is applied to financial services with a focus on extended methods for application …

Understanding the determinants of mobile banking continuance usage intention

B Foroughi, M Iranmanesh, SS Hyun - Journal of Enterprise …, 2019 - emerald.com
Purpose The quality of people life and efficiency of banks can be improved by mobile
banking (m-banking). The long-term success of m-banking depends on its constant use. The …

Understanding the intention to use mobile banking by existing online banking customers: an empirical study

S Singh, RK Srivastava - Journal of Financial Services Marketing, 2020 - Springer
The Indian banking sector can take advantage of the proliferation of smartphones as well as
the government's encouragement of cashless transactions to accelerate the use of mobile …

What makes users willing or hesitant to use Fintech?: the moderating effect of user type

HS Ryu - Industrial Management & Data Systems, 2018 - emerald.com
Purpose The purpose of this paper is to better understand why people are willing or hesitant
to use Financial technology (Fintech) as well as to determine whether the effect of perceived …

Mobile payment: Understanding the determinants of customer adoption and intention to recommend the technology

T Oliveira, M Thomas, G Baptista, F Campos - Computers in human …, 2016 - Elsevier
Mobile payment is receiving growing attention globally, from consumers to merchants, as an
alternative to using cash, check, or credit cards. The potential of this technology is …