Large language models (LLMs) undergo 'alignment'so that they better reflect human values
or preferences, and are safer or more useful. However, alignment is intrinsically difficult …

A strengths, weaknesses, opportunities, and threats (SWOT) analysis has become a key tool
used by businesses for strategic planning. Scholars have conducted SWOT research for …

Influencer marketing initiatives require firms to select and incentivize online influencers to
engage their followers on social media in an attempt to promote the firms' offerings …

Large language models (LLMs) are used to generate content for a wide range of tasks, and
are set to reach a growing audience in coming years due to integration in product interfaces …

Acting on a sudden urge to purchase something without a prior intention or plan to do so
and without considering its long-term effects is regarded as impulse buying behavior. The …

The purpose of this research is to review the extant literature on mobile advertising
systematically and to carry out a comprehensive analysis of research in this emerging field …

Purpose The research aims to investigate how individuals can be persuaded to make
purchases through repeated and personalized messages. Specifically, the study proposes a …

Advertising was once touted as a 'big boys' marketing tool, but the advent of the Internet has
led to the emergence of online advertising, which has benefitted marketing organizations of …

The Internet of Behavior (IoB) is a research theme that aims to analyze human behavior data
on the Internet from the perspective of behavioral psychology, obtain insights about human …

Instagram has become a popular platform for consumers and marketers. Using the stimulus-
organism-response theory, this study compared lifestyle and brand influencer types of …