Electronic commerce (e-commerce) continues to have a profound impact on the global
business environment, but technologies and applications also have begun to focus more on …

Purpose Artificial intelligence chatbots are shifting the nature of online services by
revolutionizing the interactions of service providers with consumers. Thus, this study aims to …

This study examined the factors affecting the South Korean people's use of smartphones
within the framework of the technology acceptance model (TAM). Using an in-person survey …

Purpose–The focus in this study is a model that predicts continuance intention of online multi-
player games. In this integrated model, the social cognitive theory (SCT) lays out the …

The study integrated the Theory of Planned Behavior, the Technology Acceptance Model,
and the Uses and Gratification Theory to predict young American consumers' mobile apps …

In recent years, there has been an explosive growth in the use of mobile devices. The
ubiquitous and multifunctional nature of these devices with internet connectivity and …

Rapid development of smartphone technologies in Asian countries has increased the
demand of mobile banking in financial services and mobile commerce. Current research is …

Purpose–This qualitative, exploratory study uses constructs from the theory of planned
behaviour (TPB) and construct variables from literature, as a basis to ascertain similarities …

While issues regarding mobile advertising have captured the interest and attention of both
practitioners and academics, in practice success stories are rare. An understanding of the …

This study aimed to identify factors that influence user attitudes towards mobile
recommender systems and to examine how these factors interact with cultural values to …